Few brands have the global reach of McDonald’s, which requires a sophisticated, bespoke measurement solution to ensure its media measurement is accurate. Watch this session to understand how McDonald’s and LiveRamp collaborate to deliver an enterprise-wide view of the customer that enables actionable media insights and stronger ROI.
Few brands have the global reach of McDonald’s, which requires a sophisticated, bespoke measurement solution to ensure its media measurement is accurate. Watch this session to understand how McDonald’s and LiveRamp collaborate to deliver an enterprise-wide view of the customer that enables actionable media insights and stronger ROI.
Speakers
Katie Bell
Manager, US Marketing Customer Data Science, McDonald's
Liz Brier-Rosenfield
Managing Director, Enterprise Brands, LiveRamp
Exceptional marketing runs on secure data collaboration
LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?